KEY TO VALUE

Licensing and branded real estate consulting

Key to Value helps Luxury, Fashion and Automotive brands to enter and/or develop their presence in the branded residences sector worldwide. We assist in the selection of the right project, contact the developer and support our clients in the negotiation phase. We provide consulting services throughout the partnership, from the definition of the launch strategy up until the entire commercial and project delivery phases.  

Key to Value helps Luxury and Fashion companies to expand their product range through licensing partnerships in different sectors, such as eyewear, fragrances, watches, jewellery, home collection, hotels and branded residences. We assist in defining the licensing strategy in line with the brand DNA and the company’s financial objectives. We contact the potential licensing partners, support our clients in the negotiation phase and help them manage existing licensees.

Key to Value provides in-depth market studies, competitors benchmarking and business planning in the home collection and branded real estate sector. We help potential licensees (accessories, furniture and home collection companies) and licensors (luxury and fashion brands) to assess a partnership opportunity in line with their objectives and core business strategy.